A Successful Software Telemarketing Campaign Equals Success for a Software Firm

Telemarketing is a marketing strategy that has been around since very long ago. Time and time again, telemarketing has proven successful and has worked for many types of businesses that employ it to make more sales, or to use it for other services. One this is certain though, that telemarketing is effective and works marvelously when it comes to being used by B2B companies. In this day and age, telemarketing remains as popular and effective as it was back then and is still employed by many all around the world. As for software firms, they have something called software telemarketing which they can make use of in order to make more software sales.

For a software company that is new to the concept of how software telemarketing works then it would be important to know a lot about it and what they can do to achieve an effective software telemarketing campaign. The first thing to be decided upon is how they want telemarketing done for them. There are two ways to acquire telemarketing: outsourcing or starting your own in-house call center. Both of these, of course, involve spending of resources. However, in-house services aren’t recommended for software firms that are already having constraints on their allotted budget when it comes to these things. For these firms with constraints, outsourcing is the best choice. Rest assured though, outsourcing won’t make your campaign any less effective. Rather than that, you can look forward to working with a software telemarketing firm that takes pride in having professional telemarketers onboard.

Now let us assume that outsourcing is what you have chosen, let us proceed to what software telemarketing can do for your software firm. First of all, you must already know the importance of software leads when it comes to doing business. Software leads allow for you to be able to locate your prospects and clients that would be looking to do business with your company. If your firm is into the development of ERP software then software lead generation done by telemarketers should suffice in bringing in the needed ERP leads. Securing software leads should be your first step in running your software telemarketing campaign as these leads will be very important to you, and to your chosen telemarketing firm. This is because aside from just lead generation, you can also have your software telemarketing service provider do software appointment setting for you.

Software appointment setting is exactly as what the name already gives you an image of; it is done to set business appointments for software related sales and business. For a software firm that thrives on B2B transactions with others, this can become the best way to achieve more software sales appointments with your clientele. Software appointment setting however is only effective when software leads are available. That is why for software firms lead generation is the first step, and this, can become the second step to having a successful software telemarketing campaign. High-quality software leads and software appointment setting go hand in hand after all and with this, software telemarketing can become the best thing that a software firm can have in achieving their success.

6 Essential Reasons Why A Single Cloud Services Provider Is All You Need

Going ahead with a single cloud services provider offers numerous benefits for your business ranging from enhanced commitment to transparency. A majority of the enterprises prefer to have it since it helps them manage contacts with other channel partners too. However there are mainly six reasons why businesses prefer them.

Reduce the burden of IT department

It is among the most important advantage for your enterprise. The IT department of your company can focus more on generating good business value rather than spending most of the time managing the hardware. More than hardware troubles, the complexity of dealing with multiple SLAs from multiple vendors that makes use of varied technologies and interfaces is yet another difficulty that can be avoided by partnering up with such service providers of cloud computing.

Ease of responsibility among the employees

Partnering with multiple providers of cloud services can raise confusion especially during circumstances in which something goes wrong with your network and the lack of a disaster recovery plan being assigned to a particular provider. Integration and accountability can be maintained with the provider taking the complete responsibility through hosting and networking and thereby maintaining the service quality across the whole of the infrastructure.

Solutions for problems can be easily identified

Partnering with multiple service providers of cloud technology will not provide businesses with a comprehensive service wrap or an assurance regarding end-to-end responsibility. However with a single provider, businesses can have a single point of contact at all times whether it is about migrating, scaling of the infrastructure, application management or on-boarding. A provider will take the full accountability of all kind of cloud services. Businesses can also avoid situations wherein providers blame each other whenever an issue comes up especially if businesses are partnered with more than one provider for cloud service.


The success of business services and resources depends up on how effective you are able to co-ordinate with your provider. The presence of multiple providers can hamper the level of integration and the presence of any standardization measures. A single provider of cloud service also allows seamless communication using popular communication services such as email, Voice and Instant Messaging applications. Moreover extra precautions should be taken by companies by focusing more on the security and compliance concerns while sharing the applications and sensitive data across varied services.

Lower Costs

Getting associated with a single provider in cloud computing also saves a lot of money for the enterprise. Businesses can negotiate for bundled services from a single provider at a cost-effective price. Staff costs associated with the IT department can be reduced and even the finance team has to spend less time when it comes to reconciling the budgets. Employees can improve their efficiency as they can easily integrate in to new services as the business grows without spending much time in management of the multiple patches as well as upgrades that occur across more than one portal.


Single cloud service providers are reliable starting from initial consulting to the solution design and from service management to network management.

Software Telemarketing Is The Solution to Your Sales and Marketing Needs

There are many limitations to being a small and relatively new software company. However, with these limitations also comes the advantage of you perhaps having created state-of-the-art software that may even beat out some others on the market. The limitations on the other hand, may outweigh the advantages, such as constraints on the budget they have for certain third party services they need. A good example of this is if they do not own their own office building and are leasing space. These limitations would render their ability to function properly and efficiency. Under these circumstances, outsourcing is a widely taken choice in order to avail of sales and marketing solutions to aid them.

Software telemarketing is one of these many solutions, and happens to be a very effective marketing strategy to make use of. Software telemarketing can be used for certain functions such as software lead generation and software appointment setting. These two functions are highly successful approaches which a software firm can make use of in order to maximize the revenue they make after a long period of utilizing software telemarketing. Lead generation, after all, is a very important function for any company and software leads will perhaps be one of the most important things for any software firm. Software appointment setting can become equally important as it helps largely on getting business appointments for the employing firm.

Software Lead Generation – Software lead generation is effective when done by a telemarketing firm that employs highly skilled and trained professional telemarketers. Lead generation is offered by many other firms but only few can match the abilities of a good telemarketer working for a telemarketing company. One example of software leads are ERP leads which software firms that want to better market their ERP software make use of. The telemarketing firm that is employed for lead generation services can be tasked with generating these ERP leads and fill out entire leads lists or databases with them. There are many more types of software leads such as CRM leads or leads for other IT services and products.

Software Appointment Setting – Software appointment setting functions in a way that it makes it easier for a software firm to acquire business appointments with their prospects. First of all, for this to work, software telemarketing should be used to generate software leads. Without these leads, a software appointment setting campaign would not be as effective. As you may already have an idea of, software appointment setting is done so that software firms can acquire business appointments with their prospects on a much larger basis. The use of high-quality software leads in this approach is that when good leads are used the results from the appointment setting campaign can be maximized. This is done by telemarketers by calling the prospects designated as leads and introducing the company they represent, what they do and the purpose for the call. If the call ends positively, the employing software firm can attempt to seal a deal out of the appointment that was set.

Software telemarketing is very effective for any small software firm because outsourced services are offered at reasonable prices. Also, these sorts of services aren’t very constricting as most contracts are open and only run for a short amount of time thus if the service is no longer desired that it can easily be terminated. However, software telemarketing is quite effective that most results would be very satisfying to any software firm that utilizes it.

How to Improve Testing Agility


We all know that testing is crucial to business success. Inefficient testing leads to late products, ineffective testing leads to products shipped with bugs. Finally, from a business perspective, it ultimately summarizes to balancing speed with risk management. It is great to have high level testing improvements in mind. But certain tactics are required to implement the approaches so as to realize maximum benefits. Before doing so, we need to review a few practical considerations.

  • A concrete plan – It cannot be considered as easy as installing a software product and expect the improvements to occur naturally.
  • Static Analysis is one great way to start testing early. There are 5 main phases in a software development life cycle – Requirements, Design, Implementation, Testing and Production. Static Analysis is generally performed in the implementation phase of the development. Developers gain insight into these problems while the code is still fresh in their mind, thus fixes require less time, effort and expense. This ensures a more robust software delivery to the QA and security teams which means fewer problems and shorter testing cycles. Here, a broad range of problems can be uncovered such as concurrency problems, security vulnerabilities such an buffer overruns, injections and mishandling of sensitive data.
  • Fuzzing is another great way of improving testing. It helps to find flaws in the way the code handles network and file processing with specific protocols and formats. It enables automatic deployment of test cases without creating manual tests. Once the code is run, the fuzzer automatically and intelligently inputs malformed data to ensure the absence of critical vulnerabilities. Its results are similar to that of static analysis further improving the robustness of the product with minimal overhead.
  • Improvement in Testing: There exist plenty of opportunities to improve things around the test cases and testing plans. This can be achieved by understanding what actually needs to be tested. Much of the project code does not change between releases. With a clear understanding of which code has been changed and which functionality has been impacted by the changes, and how the test cases exercise the functionality, testing can be improved significantly. This can be done by prioritizing testing plans and by automatically identifying testing gaps that need to be filled.
  • A measurement strategy – This is required in order to know that the changes are effective, to know what is to be improved and to know that when it is enough. Ideally, this can be done through objective measurement. This helps to avoid blind interpretations, and use the measurements to guide automation. In many organizations testing is executed by different technologies, by separate teams with different objectives. This results in duplicate efforts which results into testing gaps. These gaps cause bugs which are missed out until production. There are many long and short tests which need to be run. Scheduling these tests is extremely important. By identifying which of the test have already been run, it can be possible to run a number of automated tests instead of running a long and slow manual test. This helps in better testing coverage with minimal wasted efforts.
  • Testing third party components – Getting an upper hand in testing of in-house code is extremely important. But products nowadays include a significant amounts of open source or vendor codes. Chances are that much stress has not been given on how these third party components affect the application or the product from a testing perspective. But understanding the code can have a big impact on the robustness of the product. One common assumption is to consider the third party component to be already tested. This is an approach of least resistance which never works out well. One option is to establish a testing sign off standards with the vendors to ensure their code is well tested, but this does not work with the open source components. It can be considered to accept only the component for which the source code is available and test it as the rest of the in-house code. Though it increases the testing burden significantly, but results into the same level of testing as the entire product. Unfortunately, this is not possible for certain components and also its makes one liable for maintaining the code. Software Composition Analysis rather than dynamically testing the product, works from a database of components to identify what is contained in the product. Thus, by knowing what the software contains, one can better understand the licensing and compliance obligations as well as security vulnerabilities.

ConclusionOut of all expert recommendations on testing, most of them focus on early initiation of testing so that problems are found sooner and more time is found to fix them. To increase automation so that it is easier to associate test failures with specific code changes, to get better insight on what really needs to be tested and ensure that resources are not wasted on unnecessary and redundant testing. To achieve this, many teams have implemented unit testing and test automation which often fall under the Agile or the DevOps umbrella.